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Some History Facts on Videos
Music videos represent an important part of the music industry. Artists owe their careers to music videos as they are being given the possibility of impressing the public not just with their vocal talent, but in addition with their looks or moves.
musica - 30 years ago, music video was once less important then it's nowadays. MTV (Music Television) was the phenomenon that gave a lot power and importance to the music video. MTV started broadcasting three decades ago in the USA and it marked the beginning of the music video's ruling within the music industry. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, music video begun to play an important role in artists' careers. It's considered that even Madonna's career may be greatly influenced by her videos that presented an attractive, appealing look of the artist. Some professionals state that Madonna has been inspired through the image that the actress Greta Garbo provides in her silent movies. MTV has been highly controversial: some saw as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists are already become more appreciated for looks instead of their vocal abilities.
musica - Nowadays, the background music video is as important as the song itself, often even deciding the success of an audio lesson or artist. Collections of videos are being sold on tapes or DVDs. Music video's greatest fans are apparently watching them muted simply to enjoy their artistic value, as they consider it to be a new form of art. They take into account that a music video should be assessed based on its visual qualities rather than on the song quality. It seems that the music 'gurus', corporate managers, have realised the potential for using female sex-appeal in videos, therefore this feature will be used excessively because it is more popular for the public.
you tube music - The birth of the music video has established a new type of directors: video directors. MTV started even listing directors with video credits and this profession has become ever more popular. But it seems that most video directors don't concentrate on this particular art form, they view it as being just a step on the way to directing a movie. Many start directing videos or commercials, hunting the recognition to build an identity and to direct a show. It seems that even video directors admit the truth that a music video is secondary towards the song itself.
In conclusion, although music video's fans have attempted to elevate this form of entertainment towards the title of an art, the music video is eventually merely a work of commerce, determined to sell a product: the song.