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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

honish - An actual estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. But also for your newsletters to become valuable marketing tool, they need to serve a purpose for the readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists suggest that you have a clear technique for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers with their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that's engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Be sure to include a link with the listings back to your website.
Tips - offer some help tips like simple projects that may boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to make contact with you for some reason being a free home value consultation, touch upon your newsletter, in order to watch a video on your website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!