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Tips for Real Estate Marketing Newsletters


honish - What's happening on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

honish - An actual estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But also for your newsletters to be a valuable marketing tool, they must serve a purpose to your readership. Let's look at some methods for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers with their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are less expensive and less formal. Lots of people disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that's engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Be sure to include a link of the listings back to your site.
Tips - offer some help tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action should be included to invite readers to get hold of you for some reason like a free home value consultation, comment on your newsletter, or to watch a video on your website.

Effective value

This newsletter is from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!