3 Ways To Generate A Lot More Traffic Leads and Sales
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As a result of Google's most recent changes, learn which things make successful landing page. Even at this point in time, there are a lot of internet marketers that are still trying to get over the Google Penguin update. So, as opposed to complaining about how bad Google is, figure out a way to protect yourself during future updates. Find out what you need to do or change, take action on your pages and sites and press on. The following suggestions should be helpful in keeping your landing pages protected during 2013.
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If you are using PPC on your landing pages, never use direct your links to your home page. This is one thing that should not be done. In fact, you should just about never have a reason to include your home page with advertising. You want to be really targeted by sending people to the inside pages of your websites. This is something that newbies tend to do, but you can turn it around. Your landing page should possess a majority of the hard sell. Be careful because your could be selling and not realize. For example, a lot of internet marketers want to use powerful calls to action, but the average person usually ignores them. We have all seen the 'Buy Now' graphics, and there's good reason to believe they are not as effective as they were years ago. So be sure to use calls to action such as get a download here. What you want to achieve is making people feel ownership with your offer. Play around with this and see if things get better when you employ this strategy.
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When you use a landing page in your marketing and advertising funnel, remember that relevance must be built into it. As obvious as this might sound, there are many websites out there that overlook it. This might happen if visitors arrive on your site, only to find something unrelated to what they expected.
You really want to be sure that people get to see exactly what they anticipated after reading your marketing material. If your advertising states something, then you need to deliver that on your landing page. Also, your costs per click will be lower if you are doing PPC advertising. Once you understand landing pages, they don't need to take up much of your time. Even a few simple tweaks can make a big difference in your results. You want your landing pages to not only convert well, but to not cause any red flags with Google or the other search engines.
