Anderson83
De BISAWiki
iHerb Rewards - How to Turn Bad Into Good When A lot of Competition Among Participants Gets hotter
iherb coupon code - iHerb Rewards is iHerb.com's equivalent of a Loyalty Program. A Loyalty Program is s strategy by retailers, both offline and online, to induce people to carry on returning, and of course, buy more.
I am a self-confessed raw food fanatic. But eating "raw" all the time might not be realistic. So, I purchase my raw food "condensed" from natural health shops. I came across that buying them online is cheaper, and much more convenient, by purchasing them offline, because they offer deeply-discounted products.
(Meaning, if a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can buy exactly the same, or their equivalent at $5-$7 based on which online store got the greater deal from your manufacturer.)
One spending budget I frequent is iHerb.com. In 2009, they created their own Loyalty Program. Each buyer gets his or her own "iHerb Referral Code", any by using it, the purchaser receives a slew of advantages including immediate cash discounts, added check-out discounts based on the amount purchased, free freight given a specific degree of purchase.
Just one benefit that got unnoticed by regular buyers may be the good thing about getting sales commissions across a certain variety of levels once they give or promote their iHerb codes.
It ranged from your most of 4% to some low of 1% on the life of the customer.
The normal member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... no way!"
But the entrepreneurial segment, comprising of the 5% "usual suspects" did not.
Two years later, when iHerb began publishing their top 20 "earners", the rush to promote their own iHerb codes, from your ranks from the unsophisticated marketers, began.
That's the first Bad.
Too much competition. And when there's competition from amongst first-time marketers, some unhealthy tactics became available.
Such as this one.
When the company promoted a "products review" contest with really hefty prizes (say, $10,000 for the to begin with, and $100 for the 100th place), some "No-bombing" surfaced.
The reason being the product review is judged from the variety of "No" and "Yes" votes. The more Yes votes, the more chances that product reviewer will win. And also the more No votes? You get the idea.
The practice got so bad how the Company wasn't capable of ignore the complaints about it anymore. Their solution? Get rid of the "No" button, and simply leave the "Yes" button!
Touche! That has been the initial Good.
The next Bad.
The merchandise review portion of the company site begun to look like a circus as the most of the product reviews that became available lately gave more prominence with their iHerb referral codes compared to the actual report on the merchandise!
It's very laughable when you read such blurbs as 'Use this to get $10-Off Your First Purchase'! -- within the Headline Title from the Product Review!
The Company itself noticed this ugly development. They sent out a circulate that most reviews containing an iHerb referral code anywhere in the information with the product review "shall be removed" by a certain date.
