Anjanette341

De BISAWiki

Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor online marketing strategy" as one of the 10 common difficulties for new businesses. He points out that the good marketing strategy is essential in informing people regarding your products and determining critical areas of your small business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you might be failing to get probably the most "bang for your buck."

mobile marketing - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He continues to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending would go to this platform. You can compare this, as an example, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. mobile, Together and internet ads could have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of local internet marketing would be delivered to a mobile phone, amounting to greater than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of people in the united states use a smartphone, and also this number are only able to go up. A whopping 92% of smartphone users use the internet daily, three per cent greater than with regular computers, and 98% achieve this weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local search on their phone one or more times every week, with 25% of those carrying it out daily.