Annotation to diploma 2008 "Perfection of Communication Politics of Argos Company"

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For multiplying the volumes of their sales and receipt of income it is not enough to have good products and services, it is needed yet to carry business communications to consciousness the users of benefit of the use of these products and services. Diploma paper on theme «Perfection of Communication Politics of Argos Company» consists of three Chapters, includes 94 pages, 9 tables and 23 pictures. In the first Chapter of the Diploma Paper the basic theoretical issues in modern market business communications relation to formation of enterprise’s communicational politics in modern market conditions were considered and their types were analyzed. The methods, approaches and instruments for promotion of goods and services were determined. The ways of realization and the instruments of communicational politics trading instruments of Argos Company are considered in the second chapter. A trading company «Argos», which is a leader at the market of retail business of Great Britain, is considered. In the business communications third Chapter on a theoretical basis and on the assumption of the analysis of communication politics of Argos Company the author developed recommendations for the perfection of communication politics of Argos Company.

Autor: Ivans Scukins 2008 "Perfection of Communication Politics of Argos Company".