Are-You-Getting-Bumped-On-Google-Adwords-11868
De BISAWiki
After consulting with many people I've never seen so much confusion regarding how estimates are determined by Google. Many people believe that you pay what your Max Bid is and others believe that you pay 1 dollar more than the link person below pays. Neither of those are in fact true. It is rather a combination of these. This dilemma has lead many to pay method to much for there bid position because they don't begin to see the need in tracking offers. I want to give you an example: Bidder 1: Max Bid is.55 but pays.51 per click. Bidder 2: Max Bid is.50 but gives.21 per-click. Bidder 3: Max Bid is.20 but gives.06 per-click. Bidder 4: Max Bid is.05 but gives.02 per click. more Bidder 5: Max Bid is.01 and pays.01 per click. Hopefully you are seeing a pat-tern here. The stark reality is that you really pay only one penny over anyone below you's Maximum Bid. But how come it crucial to observe offers you might ask if Google makes you only pay 1 cent over the Max Bid of the person below you? website Within the senario above-the best value situation is being in #2 because #2 is spending 30 cents less per-click than bidder # 1. The quote space difference between place #2 and #3 is barely 15 cents. So you can have almost as much clicks as place # 1 for over half the cost. For those who have 1,000 clicks position #1 is paying $510 and position #2 is paying only $210. You're saving over half which means increased income to your organization. But here a bidder may use a dirty trick to improve simply how much you are paying per bet having a little known technique that we call Bumping! research http://seniorautoins.com Let's say you are Bidder 2 and you become accustomed to spending 21 cents per click. If Bidder 3 is informed (and more and more visitors are) he might Bump up what you are spending. She or he could improve their Max Bid to 49 cents, while still only paying 6 cents per-click. Every one of the sudden you're paying over increase per-click than what you were paying before. With Google being more and more competitive this is happening more usually and is used to cause you to over pay for your ticks, put you out-of business o-r drop your position, so that they may take over position #2 for less price than what you're paying. To avoid having this occur to you, you should check all your estimates to make sure that no-one is 'BUMPING' you. However, since most people are always changing their bid prices within the key words you have, it's extremely difficult to keep up with monitoring this without a specific software...
