Building Fixed Index Annuity Leads

De BISAWiki

Here is an strategy for building set index annuity prospects, depending on the psychology of client nervousness and apprehension.

Choose out a small incorporate inside your nearby newspaper (or mail out a postcard or private letter) with all the subsequent headline and information:

Did You Double Your money About the final 10 Years?

The compound yearly expansion amount or annualized return with the S&P 500 Stock Index above the ten year period from 1999 to 2009 - was a negative -1.47%. Which means that $10,000 invested within the first day of 1999 would be worth only $8,600 within the first day of 2009.

That's because in 4 of those ten years, the S&P index lost value:

losing -09.11% in 2000

losing -11.98% in 2001

losing -22.27% in 2002

losing -37.22% in 2008

However, if you had eliminated those losses, and your money had simply earned nothing (zero) during those four decades - your annualized charge of return would have been better than 7% (instead of -1.47%) and your cash would have doubled above that same 10 year period (instead of losing 14% of it's original value).

To learn how YOU can protect your money from any future stock market losses, and still capture stock market gains - call John Smith at 555.555.5555.

This type of direct, specific and factual facts has been proven to pique the interest of the target market for set index annuities. This is also an excellent way to invite people to a seminar or workshop. And if you mail this out in a letter or postcard, be sure to include a postage paid response card or survey form - in addition to your phone number, because most people are reluctant to pick up the phone to call you, and will procrastinate until they forget about it. For optimal results, be sure to include a picture of yourself below the copy, along with a direct link to your website.



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