Cherrie47Brenton767

De BISAWiki

Tips for Real Estate Marketing Newsletters


leehonish - What's happening on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A genuine estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. However for your newsletters to become a valuable marketing tool, they need to serve a purpose to your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists advise that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and emails have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers with their physical presence. They can be shared with others, left in waiting rooms, and offered at client meetings. They are also expensive to produce.
Email newsletters are less costly and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests your customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - range from the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Make sure to include a link of the listings back to your internet site.
Tips - offer some help tips like simple projects that may boost curb appeal, maintain the drains clean, etc.
For fun - add a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action should be included to invite readers to make contact with you for some reason being a free home value consultation, touch upon your newsletter, in order to watch a video on your own website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something your potential customers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!