Closing The Engagement Gap Selling Personnel On Well Being And Wellness
De BISAWiki
Participant engagement is often a significant problem http://www.bestnaturalremedies.net for many of their buyers (WalMart, Intel, AT&T, Pitney Bowes, BP, etc.) and they are each searching for solutions that fit their populations.
In thinking through the overall aim of employee health and wellness initiatives, it really boils down to these four areas: lower costs, stronger culture, healthier people, and better performance.
It struck me that "this is not rocket science" (or shouldn't be) and that got me thinking about rocket science, and its potential relevance to wellness and wellness.
When President Kennedy in 1961 set forth the ambition of putting a man on the moon and returning him safely to the earth by the end of the decade, NASA was mobilized to achieve an enormous mission.
And, when Neil Armstrong set foot on the moon on July 20, 1969, that historic dream was realized.
The accomplishment provides several strong lessons related to accomplishing audacious goals. But, in looking to draw parallels about government actions related to overall health and wellness, there are no meaningful analogs. Government has no substantial role in helping to ensure better well being and wellness outcomes.
In fact, the single stakeholder group with the most to gain from having healthier people is employers. This is both a responsibility and a burden and we are continually reminded of just how hard it can be.
Wellness behavior change is difficult, and probably more challenging than most employers realize. Despite the fact that the industry continues to evolve, quite a few staff are simply not "buying" into the wellness programs being offered.
The main problem is that we, as an industry, don't do a great job of "selling" it.
So what can we learn from "Brand Owners" who must work every day to win the hearts and minds of their target consumers, and how can we translate these learnings toward achieving engagement success?
In sharing examples of brands such as the Ford F-150, the AT&T 4G LTE wireless network, and Fidelity Investments' "Personal Economy" pitch, it was noted that their ubiquitous advertising messages (at least during NFL games), provide "moments of engagement" designed to lead to a single purchase decision.
And while each of these brand categories have fairly long purchase cycles, their messages are also intended to reinforce the decision and build loyalty.
