Colton34
De BISAWiki
iHerb Rewards - The way to Turn Bad Into Good When Too Much Competition Among Participants Gets hotter
iherb coupon code - iHerb Rewards is iHerb.com's equivalent of a Loyalty Program. A Loyalty Program is s strategy by retailers, both online and offline, to induce people to carry on coming back, not to mention, buy even more.
I am a self-confessed raw food fanatic. But eating "raw" constantly might not be realistic. So, I purchase my raw food "condensed" from natural health shops. I came across that buying them on the internet is cheaper, and more convenient, by buying them offline, because they offer deeply-discounted products.
(Meaning, in case a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can purchase exactly the same, or their equivalent at $5-$7 depending on which online shop got the better deal in the manufacturer.)
One the shops I frequent is iHerb.com. In 2009, they created their particular Loyalty Program. Each buyer gets his or her own "iHerb Referral Code", any by using it, the customer turns into a slew of advantages including immediate cash discounts, added check-out discounts with respect to the amount purchased, free delivery given a specific amount of purchase.
One benefit that got unnoticed by regular buyers may be the benefit of getting sales commissions across a certain variety of levels after they give or promote their iHerb codes.
It ranged from the a lot of 4% to a low of 1% over the duration of the customer.
The normal member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... forget it!"
Nevertheless the entrepreneurial segment, containing the 5% "usual suspects" failed to.
2 yrs later, when iHerb began publishing their top 20 "earners", the rush to advertise their particular iHerb codes, from your ranks with the unsophisticated marketers, began.
That is the first Bad.
Too much competition. So when there's competition from amongst first-time marketers, some unhealthy tactics became available.
Exactly like it.
When the company promoted a "products review" contest with really hefty prizes (say, $10,000 for your beginning, and $100 towards the 100th place), some "No-bombing" surfaced.
This is because the merchandise review is judged from the quantity of "No" and "Yes" votes. The harder Yes votes, the more chances that product reviewer will win. And the more No votes? You get the drift.
The practice got so bad the Company had not been in a position to overlook the complaints about this anymore. Their solution? Throw out the "No" button, and just leave the "Yes" button!
Touche! Which was the initial Good.
The 2nd Bad.
The merchandise review section of the company site started to appear like a circus since the most of the product reviews that arrived on the scene lately gave more prominence with their iHerb referral codes compared to actual review of the merchandise!
It's so laughable when you read such blurbs as 'Use this to get $10-Off Your First Purchase'! -- inside the Headline Title of the Product Review!
The organization itself noticed this ugly development. They sent out a circulate that reviews containing an iHerb referral code any place in the information of the product review "shall be removed" by a certain date.
