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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing plan" among the 10 common difficulties for new businesses. He points out that the good online marketing strategy is essential in informing people regarding your products and determining critical regions of your small business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you happen to be not getting probably the most "bang for that buck."

marketing gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending would go to this platform. You can compare this, for instance, with print media, which only gets 5% individuals media consumption time but receives a disproportionate 19% of ad spending. mobile, internet and Together ads may have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, specifically for local businesses. Borrell and Associated projects that "By 2016, 88% of local online advertising would be sent to a mobile device, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of individuals in the US use a smartphone, and this number could only increase. A whopping 92% of smartphone users search online daily, three % higher than with regular computers, and 98% do this weekly. Sixty-eight percent used a search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users carry out a local search on their phone one or more times a week, with 25% of those performing it daily.