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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor online marketing strategy" among the 10 common difficulties for new businesses. He highlights that a good marketing strategy is important in informing people regarding your products and determining critical areas of your business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not receiving by far the most "bang for that buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues on to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, as an example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. internet, mobile and Together ads could have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all local online advertising will be delivered to a mobile phone, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of people in the united states make use of a smartphone, and this number can only increase. A whopping 92% of smartphone users search online daily, three percent higher than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local explore their phone one or more times per week, with 25% of these performing it daily.