Genuine Estate Recipe Postcards - Do They Perform?688782

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Are real estate recipe postcards a "delicious dish" for postcard marketing results, or are they a waste of money and time?

Only the person marketer can answer that question with any finality. The answer will come from experimentation and testing with many postcard promoting techniques, comparing 1 approach against another, etc. But I'd be pleased to give my take on the subject, according to the time I spent functioning inside the postcard advertising sector.

What is a Genuine Estate Recipe Postcard?

Let's start off having a swift definition, just so we're on the similar page. A true estate recipe postcard is often a advertising postcard sent from a genuine estate agent to their audience (normally property owners and potential household purchasers). On a single side on the postcard, there is a picture of a tasty dish together with the recipe listed out. You understand, chili con carne, bananas foster ... that kind of point.

On the other side on the recipe postcard, the agent will list his or her contact info with some type of "Call me if you want help" message. The basic premise is that the recipient likes the recipe a lot -- or finds the postcard so thoughtful -- that they dial up the agent and say, "Will you assist me buy / sell a property?"

I know, it is a bit of a stretch. But that is how true estate recipe postcards are supposed to function. The query is, do they perform that way? An even greater query is, how do the response prices from a true estate recipe postcard stack up against a postcard that makes a highly effective provide and employs confirmed approaches of direct mail promoting?

To my know-how, there has in no way been any study around the effectiveness of true estate recipe postcards (when in comparison to a distinct type of true estate postcard). Confident, you'll come across a handful of testimonials here and there, and maybe some "Use genuine estate recipe postcards!" promotional copy on a postcard company's internet site ... but that's possibly it.

So here's my take around the topic, depending on my professional encounter with each postcard marketing in general and genuine estate marketing in certain.

Me personally, I would not invest a dime on genuine estate recipe postcards. And do you would like to understand why? Simply because although a real estate recipe postcard may well produce one response out of a thousands mailers, you can find strategies to get much superior response prices. You understand ... these tried-and-true postcard marketing and advertising strategies, like creating an offer of some kind.

You will find also strategies to combine the real estate postcard with an informational web page, thereby generating a "super card" that will strengthen the results of both advertising channels. In quick, I believe you'll find substantially stronger approaches to actual estate postcard marketing and advertising than simply slapping on a recipe and waiting for the telephone to ring. But that's just me.

• You could possibly republish this article on the net if you retain the author's byline and active hyperlinks under. Copyright 2007, Brandon Cornett.

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