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Tips for Real Estate Marketing Newsletters


honish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

lee honish - An actual estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your advertising campaign

honish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers with their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - include the latest data on interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Be sure to include a link from the listings back to your internet site.
Tips - offer some help tips like simple projects that will boost curb appeal, keep your drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to make contact with you for some reason just like a free home value consultation, comment on your newsletter, in order to watch a video in your website.

Effective value

This newsletter comes from you but it isn't about you. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking directly to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!