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Tips for Real Estate Marketing Newsletters


lee honish - What are you doing on your real estate beat? Did you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - A real estate marketing newsletter is an opportunity for you to be in regular connection with past and current clients, and introduce you to ultimately future clients. However for your newsletters to become a valuable marketing tool, they must serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your advertising campaign

honish - Real estate marketing specialists advise that you have a clear technique of your newsletter advertising campaign before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers using their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that is engaging to your readership. However, if writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure to include a link from the listings back to your website.
Tips - offer some help tips like simple projects that can boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action should be included to invite readers to contact you for some reason just like a free home value consultation, discuss your newsletter, in order to watch a video on your website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something your readers will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as if you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!