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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing strategy" as among the 10 common trouble for new businesses. He highlights that the good online marketing strategy is essential in informing people concerning your products and determining critical areas of your company, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you happen to be not receiving the most "bang for that buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that although people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes to this platform. It is possible to compare this, for instance, with print media, which only gets 5% of US media consumption time but turns into a disproportionate 19% of ad spending. internet, Together and mobile ads could have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising will be shipped to a mobile phone, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of people in america make use of a smartphone, and also this number are only able to rise. A whopping 92% of smartphone users go online daily, three % greater than with regular computers, and 98% do this weekly. Sixty-eight percent used an internet search engine for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local explore their phone at least one time a week, with 25% of these doing it daily.