Ingeborg56
De BISAWiki
iHerb Rewards - The way to Turn Bad Into Good When An excessive amount of Competition Among Participants Warms up
iherb coupon code - iHerb Rewards is iHerb.com's equivalent of a Loyalty Program. A Loyalty Program is s strategy by retailers, both offline and online, to induce people to keep on returning, not to mention, buy even more.
I am a self-confessed raw food fanatic. But eating "raw" all the time might not be realistic. So, I buy my raw food "condensed" from natural health shops. I stumbled upon that buying them on the web is cheaper, and much more convenient, by buying them offline, since they offer deeply-discounted products.
(Meaning, if your pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can buy the same, or their equivalent at $5-$7 based on which online shop got the greater deal from the manufacturer.)
One the businesses I frequent is iHerb.com. In '09, they created their very own Loyalty Program. Each buyer gets their own "iHerb Referral Code", any by it, the customer turns into a slew of benefits which range from immediate cash discounts, added check-out discounts based on the amount purchased, free shipping given a certain degree of purchase.
Just one benefit that got unnoticed by regular buyers is the benefit of getting commissions across a particular variety of levels after they give or promote their iHerb codes.
It ranged from the high of 4% to some low of 1% over the life of the consumer.
The normal member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... no way!"
But the entrepreneurial segment, comprising of the 5% "usual suspects" failed to.
Two years later, when iHerb began publishing their top 20 "earners", the push to market their own iHerb codes, from the ranks from the unsophisticated marketers, began.
That's the first Bad.
An excessive amount of competition. So when there's competition from amongst first-time marketers, some unhealthy tactics became available.
Such as this one.
Once the company promoted a "products review" contest with really hefty prizes (say, $10,000 for your to begin with, and $100 to the 100th place), some "No-bombing" surfaced.
This is because the merchandise review is judged from the variety of "No" and "Yes" votes. The more Yes votes, the harder chances that product reviewer will win. As well as the more No votes? You get the drift.
The practice got so bad how the Company wasn't capable of disregard the complaints regarding it anymore. Their solution? Dispose off the "No" button, and just leave the "Yes" button!
Touche! That has been the First Good.
The 2nd Bad.
The merchandise review area of the company site started to seem like a circus as the majority of the reviews that arrived on the scene lately gave more prominence with their iHerb referral codes than the actual review of the product!
It's very laughable while you're reading such blurbs as 'Use this to obtain $10-Off A Purchase'! -- within the Headline Title of the Product Review!
The business itself noticed this ugly development. They sent out a circulate that all reviews containing an iHerb referral code around the information with the product review "shall be removed" by way of a certain date.
