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Tips for Real Estate Marketing Newsletters


leehonish - What are you doing on your real estate beat? Did you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - An actual estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become a valuable marketing tool, they have to serve a purpose for your readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

lee honish - Real estate marketing specialists advise that you have a clear technique for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that can impress readers using their physical presence. They could be shared with others, left in waiting rooms, and offered at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Lots of people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is to provide content that is engaging to your readership. However when writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new business and shop openings.
Real estate news - are the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Be sure to include a link with the listings back to your internet site.
Tips - offer some help tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a trip to action ought to be included to invite readers to contact you for some reason being a free home value consultation, comment on your newsletter, or to watch a video on your website.

Effective value

This newsletter originates from you but it isn't in regards to you. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!