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iHerb Rewards - How to Turn Bad Into Good When A lot of Competition Among Participants Gets hotter
iherb coupon code - iHerb Rewards is iHerb.com's same as a Loyalty Program. A Loyalty Program is s strategy by retailers, both online and offline, to induce customers to continue returning, and of course, buy more.
I'm a self-confessed raw food fanatic. But eating "raw" all the time is probably not realistic. So, I buy my raw food "condensed" from natural health shops. I came across that buying them online is cheaper, plus more convenient, by buying them offline, because they offer deeply-discounted products.
(Meaning, if your pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can buy the same, or their equivalent at $5-$7 based on which online store got the higher deal from the manufacturer.)
One spending budget I frequent is iHerb.com. In '09, they created their particular Loyalty Program. Each buyer gets his own "iHerb Referral Code", any by using it, the customer turns into a slew of benefits ranging from immediate cash discounts, added check-out discounts based on the amount purchased, free delivery given a particular level of purchase.
Just one benefit that got unnoticed by regular buyers will be the advantage of getting commissions across a certain number of levels after they give or promote their iHerb codes.
It ranged from a high of 4% with a low of 1% within the lifetime of the customer.
The standard member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... no way!"
Nevertheless the entrepreneurial segment, including the 5% "usual suspects" did not.
2 yrs later, when iHerb began publishing their top 20 "earners", the frenzy to market their particular iHerb codes, in the ranks of the unsophisticated marketers, began.
That is the first Bad.
A lot of competition. And when there's competition from amongst first-time marketers, some unhealthy tactics came out.
Such as this one.
Once the company promoted a "products review" contest with really hefty prizes (say, $10,000 for that to begin with, and $100 for the 100th place), some "No-bombing" surfaced.
This is because the item review is judged through the variety of "No" and "Yes" votes. The harder Yes votes, the more chances that product reviewer will win. And also the more No votes? You get the drift.
The practice got so bad how the Company was not capable of overlook the complaints regarding it anymore. Their solution? Throw out the "No" button, and just leave the "Yes" button!
Touche! That was the very first Good.
The next Bad.
The merchandise review area of the company site begun to appear like a circus as the majority of the product reviews that became available lately gave more prominence to their iHerb referral codes than the actual overview of the merchandise!
It's very laughable while you're reading such blurbs as 'Use this to get $10-Off A Purchase'! -- in the Headline Title with the Product Review!
The organization itself noticed this ugly development. They delivered a circulate that most reviews containing an iHerb referral code anywhere in this content of the product review "shall be removed" by a certain date.
