Karissa223
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iHerb Rewards - How to Turn Bad Into Good When Too Much Competition Among Participants Warms up
iherb coupon code - iHerb Rewards is iHerb.com's equivalent of a Loyalty Program. A Loyalty Program is s strategy by retailers, both offline and online, to induce customers to carry on returning, not to mention, buy even more.
I am a self-confessed raw food fanatic. But eating "raw" all the time may not be realistic. So, I buy my raw food "condensed" from natural health shops. I discovered that buying them on the web is cheaper, and much more convenient, when you purchase them offline, since they offer deeply-discounted products.
(Meaning, if a pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you can buy exactly the same, or their equivalent at $5-$7 according to which web store got the greater deal from the manufacturer.)
One spending budget I frequent is iHerb.com. In 2009, they created their very own Loyalty Program. Each buyer gets their own "iHerb Referral Code", any from it, the customer turns into a slew of benefits which range from instant cash discounts, added check-out discounts depending on the amount purchased, free delivery given a certain amount of purchase.
Just one benefit that got unnoticed by regular buyers will be the good thing about getting sales commissions across a certain number of levels when they give or promote their iHerb codes.
It ranged from a most of 4% to a low of 1% on the lifetime of the consumer.
The ordinary member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... forget it!"
Nevertheless the entrepreneurial segment, including the 5% "usual suspects" did not.
2 yrs later, when iHerb began publishing their top 20 "earners", the rush to market their own iHerb codes, from the ranks from the unsophisticated marketers, began.
That's the first Bad.
An excessive amount of competition. And when there's competition from amongst first-time marketers, some unhealthy tactics became available.
Such as this one.
If the company promoted a "products review" contest with really hefty prizes (say, $10,000 for that first place, and $100 towards the 100th place), some "No-bombing" surfaced.
The reason being the item review is judged by the quantity of "No" and "Yes" votes. The greater Yes votes, the harder chances that product reviewer will win. And the more No votes? You get the idea.
The practice got so bad how the Company wasn't able to disregard the complaints regarding it anymore. Their solution? Dispose off the "No" button, and simply leave the "Yes" button!
Touche! That was the initial Good.
The 2nd Bad.
The products review section of the company site began to seem like a circus because the most of the product reviews that came out lately gave more prominence with their iHerb referral codes than the actual review of the merchandise!
It's very laughable discussion such blurbs as 'Use this to acquire $10-Off Your First Purchase'! -- inside the Headline Title from the Product Review!
The Company itself noticed this ugly development. They sent out a circulate that all reviews containing an iHerb referral code any place in the information with the product review "shall be removed" by a certain date.
