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If your business has any online components (such as a website), then SEO is vital to the ongoing success of your business. You might have the most expensive website in your industry, but without website traffic (visitors) to that particular website, it's essentially useless. It is not only traffic that you'll require, but targeted traffic. A good quality SEO service can provide relevant, consistent website traffic to your website(s). This informative guide will allow you, like a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this informative guide should enable you to find the good ones.
SEO needs to be implemented in a manner that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.
Quality SEO is an important investment with regards to developing successful expansion and growth strategies.
Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of the money.
6 what exactly you need to know and understand before hiring an SEO provider:
1) Employing an SEO provider ought to be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy as well as an effective way of enhancing your business presence within your business sector. Do not begin your search with the intention of "buying some SEO". Employing an SEO provider should be viewed rather as hiring an employee that understands and cares about your business and its online objectives.
2) The first page of Google (or any internet search engine) is everything. Few individuals ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google's capability to deliver the best results around the first page. Consider how often you click through to the second page. This means that if your clients are not on page one, it's almost as good as nowhere. The very best positions on page one get the most clicks, which decrease as you progress downwards on the page.
3) The 'big' keywords are not everything. It is better to be on the first page for a few smaller keywords, than attempt to rank for bigger keywords and not be around the first page whatsoever. For example, an accountancy business in Preston may not rank for that highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time for you to wait for rankings); but the same business could conceivably gain a high position for the keyword 'chartered accountant Preston'. A great SEO provider should investigate the keywords that your business could realistically rank on page one for and also keywords that have enough amount of searches to be worthwhile for the business to test ranking for.
4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google should you choose certain things. Put simply, SEO works like this:
The search engines get their conventions; websites that conform by providing the search engines what they need, will find themselves achieving better search engine rankings. The only thing standing between your top spots in the search rankings is the competition. Not your actual business competitors, but your online competitors. The websites that actually have the top spots on the internet for your desired keywords are your online competition, and also you need to beat them from those top spots. Some keywords will be easy to rank for, others could be more difficult. It is just your online competition that dictates which is the case for each individual keyword. A great SEO provider will investigate the competition for every of your keywords. Then, after the most effective keywords for your business sector happen to be identified they should be implemented according to point number three above.
5) On-page and Off-page SEO.
Seo is a complex and ever-evolving science, however in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.
On-page SEO relates to the factors on your website affecting your SEO (keywords, usability, page headings, outbound links, internal links, etc.).
Off-page SEO would be the factors that relate directly to matters outside of your website that affect the SEO from the website, for example back links, citations, social sharing, etc.
SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you cannot blame them for insufficient results. A great SEO provider will review your website and report on their behavior about your on-page SEO, and just how it can be improved. You should have your web designer make the adjustments.(Remember he's the expert in this field)
6) A rise in search engine ranking is not necessarily a rise in leads and sales. All your SEO provider can do is get the website, videos, Google Places, articles, blogs, etc. further up the search engine results. They can't guarantee a rise in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider's job to make sure that the extra website traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with higher marketing, which is an issue for your marketing consultant to cope with.
The key differences between 'good' and 'bad' SEO providers:
Good SEO Providers Good SEO providers fully understand the points mentioned previously. You can judge this by their answers to the questions provided later in my next article. Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with extensive initial keyword and market (competitor) research. They will often insist upon it, whether or not the prospective client doesn't see the need. A good SEO provider will not work with a client that doesn't want the important groundwork to become done, because they know that without them they will not be prone to provide the client using the results they want. A good SEO provider may wish to provide their client with results his or her first priority. Often a client will say "but I've already done the keyword research myself". Many prospects sit down for 5 or Ten minutes to write out all the keywords they think are highly relevant to their business, and then think that they have now done all the keyword research that is required. Real keyword research is a lengthy, investigative process.
Good SEO providers use responsible SEO methods, such as paying more focus on on-page SEO, securing quality back links, improving citations, aiding social sharing, ensuring a great user experience, etc.
Bad SEO Providers Bad SEO providers will want to take their clients' money as their first priority. They're not going to conduct proper keyword and researching the market, but will say, for instance, "what are your three keywords and your URL that you would like to rank for". Should this happen (as it often does) you can be sure they are simply plugging your site into software to get irrelevant back links all over the internet, using spam blog comments, link farms and other means. In many cases this approach is ineffective since the URL, or domain, might not match the client's desired keywords. This could also damage the reputation and, ironically, the long-term SEO and credibility from the website. Bad SEO providers use bad quality SEO methods (Sometimes known as Black-hat methods), Utilising these methods can have an extremely detrimental effect on how your web site is perceived by search engines. This in turn may lead to your website being (Sand boxed). Obviously this is extremely undesirable, as damage such as this is extremely hard to reverse.
Enable you to get the specialist SEO who knows how best to focus on the attributes of your company and may draw attention to your product or service and your services in a manner that really makes your company stand-out on the worldwide web.
