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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer based on how Stuff Works, cites "poor online marketing strategy" among the 10 common problems for new businesses. He highlights that a good online marketing strategy is essential in informing people about your products and determining critical parts of your business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the proper planning and budgeting usually means you are not getting probably the most "bang for the buck."

gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. It is possible to compare this, for example, with print media, which only gets 5% people media consumption time but gets a disproportionate 19% of ad spending. Together, mobile and internet ads may have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local online advertising will be sent to a mobile device, amounting to more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project developed other interesting statistics on mobile. Fifty six percent of individuals in the US use a smartphone, which number can only rise. A whopping 92% of smartphone users search online daily, three percent greater than with regular computers, and 98% achieve this weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local explore their phone at least one time every week, with 25% of these carrying it out daily.