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Tips for Real Estate Marketing Newsletters


honish - What's happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

lee honish - A real estate marketing newsletter is an opportunity for you to be in regular experience of past and current clients, and introduce yourself to future clients. But also for your newsletters to become valuable marketing tool, they need to serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your advertising campaign

honish - Real estate marketing specialists advise that you have a clear strategy for your newsletter marketing strategy before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers making use of their physical presence. They may be shared with others, left in waiting rooms, and provided at client meetings. They're also expensive to produce.
Email newsletters are cheaper and less formal. Many people disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients however you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that's engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - come up with what interests customers. Your email might also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - are the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - include a few listings that could be of interest to your prospects. Be sure to include a link of the listings back to your website.
Tips - offer some assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to get hold of you for some reason just like a free home value consultation, discuss your newsletter, in order to watch a video in your website.

Effective value

This newsletter is from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to see and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!