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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor marketing strategy" as among the 10 common difficulties for new businesses. He indicates that a good online marketing strategy is vital in informing people concerning your products and determining critical areas of your small business, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right budgeting and planning usually means you happen to be not getting the most "bang for your buck."

marketing games - LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile, as for what platform does this best. He goes on to cite statistics showing that although people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, for example, with print media, which only gets 5% people media consumption time but receives a disproportionate 19% of ad spending. Together, internet and mobile ads might have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, specifically for local business owners. Borrell and Associated projects that "By 2016, 88% of all local internet advertising would be shipped to a mobile phone, amounting to a lot more than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of people in the US utilize a smartphone, and also this number could only rise. A whopping 92% of smartphone users use the internet daily, three per cent more than with regular computers, and 98% do this weekly. Sixty-eight percent used the search engines for product search, 58% searched for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local browse their phone at least one time a week, with 25% of them performing it daily.