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Mobile Marketing: The Future of Your Small Business

You're missing out big time if the marketing plan for your small business doesn't make full use of mobile technology.

Dave Roos, contributing writer based on how Stuff Works, cites "poor online marketing strategy" as one of the 10 common difficulties for new businesses. He highlights which a good online marketing strategy is important in informing people regarding your products and determining critical areas of your small business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without the right planning and budgeting usually means you happen to be not receiving probably the most "bang for that buck."

gamification in marketing - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that although people spend 20% of media consumption time in america on mobile, only 4% of advertising spending would go to this platform. You can compare this, as an example, with print media, which only gets 5% individuals media consumption time but gets a disproportionate 19% of ad spending. Together, mobile and internet ads might have at the very least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, particularly for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising could be sent to a mobile device, amounting to more than $24 billion." This coming year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of individuals in the US use a smartphone, which number could only rise. A whopping 92% of smartphone users search online daily, three % higher than with regular computers, and 98% do so weekly. Sixty-eight percent used a search engine for product search, 58% looked for restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users carry out a local browse their phone at least one time every week, with 25% of those doing it daily.