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Tips for Real Estate Marketing Newsletters


honish - What are you doing on your real estate beat? Have you make a note of it? Great! It's another excellent idea for your newsletter.

leehonish - An actual estate marketing newsletter is a chance for you to be in regular contact with past and current clients, and introduce you to ultimately future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose for the readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision may be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers using their physical presence. They may be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less expensive and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. However when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - talk about what interests customers. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - range from the latest data on interest rate trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that could be of interest to your prospects. Make sure you include a link from the listings back to your internet site.
Tips - offer some help tips like simple projects that can boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to make contact with you for some reason just like a free home value consultation, discuss your newsletter, in order to watch a video in your website.

Effective value

This newsletter originates from you but it isn't about you. It should be:

Informative, something the future prospect will look forward to reading with each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, just like you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!