Real Estate Recipe Postcards - Do They Function?2164352

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Are actual estate recipe postcards a "delicious dish" for postcard marketing achievement, or are they a waste of time and money?

Only the person marketer can answer that query with any finality. The answer will come from experimentation and testing with several postcard promoting tactics, comparing one particular method against another, and so forth. But I'd be happy to provide my take on the topic, according to the time I spent functioning in the postcard promoting industry.

What is a Actual Estate Recipe Postcard?

Let's start out with a quick definition, just so we're on the similar page. A genuine estate recipe postcard is really a advertising postcard sent from a real estate agent to their audience (ordinarily property owners and possible house buyers). On 1 side with the postcard, there's a picture of a tasty dish together with the recipe listed out. You know, chili con carne, bananas foster ... that sort of factor.

Around the other side with the recipe postcard, the agent will list his or her make contact with information with some kind of "Call me when you want help" message. The basic premise is the fact that the recipient likes the recipe a lot -- or finds the postcard so thoughtful -- that they dial up the agent and say, "Will you assist me get / sell a household?"

I know, it's a bit of a stretch. But that is how real estate recipe postcards are supposed to function. The question is, do they perform that way? An even improved question is, how do the response rates from a real estate recipe postcard stack up against a postcard that tends to make a powerful offer you and employs confirmed techniques of direct mail promoting?

To my know-how, there has in no way been any study on the effectiveness of real estate recipe postcards (when in comparison to a unique kind of actual estate postcard). Positive, you will discover a handful of testimonials right here and there, and maybe some "Use actual estate recipe postcards!" promotional copy on a postcard company's web page ... but that is in all probability it.

So here's my take on the subject, according to my experienced encounter with both postcard advertising and marketing generally and actual estate advertising in unique.

Me personally, I would not commit a dime on real estate recipe postcards. And do you desire to understand why? Due to the fact when a real estate recipe postcard could possibly generate 1 response out of a thousands mailers, you can find solutions to get considerably improved response prices. You realize ... those tried-and-true postcard advertising and marketing tactics, like creating an offer you of some kind.

There are also solutions to combine the real estate postcard with an informational web-site, thereby producing a "super card" that may increase the accomplishment of each advertising channels. In short, I think you can find considerably stronger approaches to actual estate postcard advertising and marketing than basically slapping on a recipe and waiting for the telephone to ring. But that is just me.

• You may republish this article online for those who retain the author's byline and active hyperlinks beneath. Copyright 2007, Brandon Cornett.

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