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Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Have you make a note of it? Great! It's another really good idea for your newsletter.

honish - An actual estate marketing newsletter is an opportunity for you to be in regular contact with past and current clients, and introduce yourself to future clients. But for your newsletters to be a valuable marketing tool, they must serve a purpose to your readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists recommend that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify what you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters certainly are a tangible item that may impress readers using their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They are also expensive to produce.
Email newsletters are cheaper and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content that's engaging to your readership. But when writing a regular newsletter, it's not easy to keep coming up with fresh ideas.

Topical interest - come up with what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that might be of interest to your prospects. Be sure to include a link of the listings back to your internet site.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to make contact with you for some reason like a free home value consultation, comment on your newsletter, or watch a video on your website.

Effective value

This newsletter comes from you but it isn't in regards to you. It should be:

Informative, something your readers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as if you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!