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Tips for Real Estate Marketing Newsletters


leehonish - What is happening on your real estate beat? Do you make a note of it? Great! It's another really good idea for your newsletter.

leehonish - A genuine estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce yourself to future clients. However for your newsletters to become valuable marketing tool, they must serve a purpose for your readership. Let's look at some methods for your newsletter.

Supporting your marketing strategy

leehonish - Real estate marketing specialists suggest that you have a clear technique for your newsletter marketing strategy before you start writing.

Target market - identify your identiity trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters really are a tangible item that will impress readers with their physical presence. They can be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters which are poorly designed or arrive with spam-like frequency.

This is a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Watch out for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content which is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - write about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - include a few listings that might be of interest to your prospects. Make sure you include a link from the listings back to your site.
Tips - offer outside assistance tips like simple projects that will boost curb appeal, maintain the drains clean, etc.
For fun - incorporate a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a phone call to action ought to be included to invite readers to contact you for some reason like a free home value consultation, discuss your newsletter, or watch a video on your website.

Effective value

This newsletter comes from you but it isn't about you. It should be:

Informative, something your potential customers will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, just like you were speaking straight to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!