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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for the way Stuff Works, cites "poor marketing plan" as among the 10 common difficulties for new businesses. He points out that the good marketing plan is vital in informing people regarding your products and determining critical regions of your business, including budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you happen to be failing to get by far the most "bang for that buck."

gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He goes on to cite statistics showing that while people spend 20% of media consumption time in the united states on mobile, only 4% of advertising spending goes toward this platform. You are able to compare this, as an example, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. internet, Together and mobile ads could have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of local internet marketing could be shipped to a mobile device, amounting to greater than $24 billion." This season alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project created other interesting statistics on mobile. Fifty six percent of men and women in america utilize a smartphone, and also this number are only able to go up. A whopping 92% of smartphone users search online daily, three percent more than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local businesses specifically, 55% of smartphone users perform a local explore their phone one or more times every week, with 25% of them performing it daily.