Terrie742
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iHerb Rewards - How to Turn Bad Into Good When Too Much Competition Among Participants Warms up
iherb coupon code - iHerb Rewards is iHerb.com's equal of a Loyalty Program. A Loyalty Program is s strategy by retailers, both online and offline, to induce customers to carry on returning, and of course, buy even more.
I'm a self-confessed raw food fanatic. But eating "raw" on a regular basis might not be realistic. So, I purchase my raw food "condensed" from natural health shops. I stumbled upon that buying them on the internet is cheaper, and much more convenient, by buying them offline, since they offer deeply-discounted products.
(Meaning, if your pound of Spirulina sells $10 at Walmart, GNC,or Walgreens, you should buy the identical, or their equivalent at $5-$7 based on which online shop got the better deal in the manufacturer.)
One the businesses I frequent is iHerb.com. In '09, they created their particular Loyalty Program. Each buyer gets his or her own "iHerb Referral Code", any from it, the customer gets a slew of advantages including instant cash discounts, added check-out discounts based on the amount purchased, free shipping given a certain level of purchase.
One benefit that got unnoticed by regular buyers is the good thing about getting sales commissions across a specific variety of levels after they give or promote their iHerb codes.
It ranged from your most of 4% to some low of 1% within the life of the consumer.
The standard member shrugged the lowly commissions. Saying "Ooh shucks... 4%? 1%?... forget it!"
However the entrepreneurial segment, containing the 5% "usual suspects" did not.
Two years later, when iHerb began publishing their top 20 "earners", the frenzy to advertise their particular iHerb codes, from the ranks of the unsophisticated marketers, began.
This is the first Bad.
Too much competition. So when there's competition from amongst first-time marketers, some unhealthy tactics became available.
Like this one.
Once the company promoted a "products review" contest with really hefty prizes (say, $10,000 for that first place, and $100 for the 100th place), some "No-bombing" surfaced.
It is because the item review is judged through the number of "No" and "Yes" votes. The more Yes votes, the harder chances that product reviewer will win. And also the more No votes? You get the drift.
The practice got so bad how the Company had not been in a position to ignore the complaints about this anymore. Their solution? Get rid of the "No" button, and simply leave the "Yes" button!
Touche! That was the First Good.
The Second Bad.
The merchandise review area of the company site started to seem like a circus as the majority of the reviews that became available lately gave more prominence with their iHerb referral codes compared to actual report on the merchandise!
It's so laughable when you read such blurbs as 'Use this to obtain $10-Off Your First Purchase'! -- in the Headline Title from the Product Review!
The business itself noticed this ugly development. They sent a circulate that all reviews containing an iHerb referral code anywhere in the information of the product review "shall be removed" with a certain date.
