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Tips for Real Estate Marketing Newsletters


lee honish - What's happening on your real estate beat? Did you make a note of it? Great! It's work well . idea for your newsletter.

lee honish - A real estate marketing newsletter is a chance for you to be in regular connection with past and current clients, and introduce yourself to future clients. But for your newsletters to become a valuable marketing tool, they need to serve a purpose for your readership. Let's look at some strategies for your newsletter.

Supporting your marketing strategy

lee honish - Real estate marketing specialists suggest that you have a clear strategy for your newsletter marketing campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision might be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that will impress readers using their physical presence. They could be shared with others, left in waiting rooms, and provided at client meetings. They also are expensive to produce.
Email newsletters are cheaper and less formal. Lots of people disregard email newsletters which can be poorly designed or arrive with spam-like frequency.

It is a budget-friendly option for communicating with clients however, you should consider what clients will best be served with this particular format.

NOTE: Look for forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission is always to provide content which is engaging to your readership. However, if writing a regular newsletter, it can be difficult to keep coming up with fresh ideas.

Topical interest - write about what interests customers. Your email could also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, start up business and shop openings.
Real estate news - include the latest data on rate of interest trends, home values, neighborhood statistics.
Listing posts - add a few listings that might be of interest to your prospects. Make sure to include a link of the listings back to your site.
Tips - offer outside assistance tips like simple projects that can boost curb appeal, keep your drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action needs to be included to invite readers to get hold of you for some reason like a free home value consultation, comment on your newsletter, or to watch a video in your website.

Effective value

This newsletter comes from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading with every new edition.
Attractively and professionally presented.
Easy to learn and in a friendly and conversational tone, as you were speaking straight to your readers.
Proof read for proper spelling, grammar, and punctuation.

Now, start picking up your next newsletter content!