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Mobile Marketing: The Future of Your Small Business

If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time.

Dave Roos, contributing writer for How Stuff Works, cites "poor marketing strategy" as among the 10 common trouble for new businesses. He indicates that a good online marketing strategy is essential in informing people concerning your products and determining critical parts of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper budgeting and planning usually means you might be failing to get probably the most "bang for the buck."

mobile gamification - As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues on to cite statistics showing that while people spend 20% of media consumption time in america on mobile, only 4% of advertising spending goes to this platform. You are able to compare this, for instance, with print media, which only gets 5% of US media consumption time but gets a disproportionate 19% of ad spending. internet, Together and mobile ads might have at least $30 billion in additional ad spending without exceeding their respective total consumption times.

Experts are invariably predicting that mobile is the way forward for marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of all the local internet advertising could be shipped to a mobile phone, amounting to a lot more than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.

Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of men and women in america use a smartphone, and also this number can only increase. A whopping 92% of smartphone users go online daily, three percent more than with regular computers, and 98% achieve this weekly. Sixty-eight percent used the search engines for product search, 58% sought out restaurants or bars, 42% purchased a service or product, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users perform a local browse their phone at least one time every week, with 25% of those carrying it out daily.