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Tips for Real Estate Marketing Newsletters


honish - What are you doing on your real estate beat? Have you make a note of it? Great! It's work well . idea for your newsletter.

lee honish - A genuine estate marketing newsletter is a chance for you to be in regular experience of past and current clients, and introduce you to ultimately future clients. But also for your newsletters to become valuable marketing tool, they have to serve a purpose to your readership. Let's look at some techniques for your newsletter.

Supporting your marketing strategy

honish - Real estate marketing specialists advise that you have a clear strategy for your newsletter advertising campaign before you start writing.

Target market - identify who you are trying to stay in contact with. One newsletter can't serve many markets.

First-time buyers
Retirees
Investment buyers

Paper vs email - your format decision could be determined by your budget. Both paper and email newsletters have their merits and challenges:

Paper newsletters are a tangible item that can impress readers using their physical presence. They can be shared with others, left in waiting rooms, and given out at client meetings. They're also expensive to produce.
Email newsletters are less costly and less formal. Many individuals disregard email newsletters that are poorly designed or arrive with spam-like frequency.

This can be a budget-friendly option for communicating with clients but you should consider what clients will best be served using this format.

NOTE: Be cautious about forwarding e-newsletters by PDF attachment. Many email recipients are particularly cautious of PDF downloads, and rightly so.

Attention-grabbing content

Your mission would be to provide content that is engaging to your readership. However when writing a regular newsletter, it can be hard to keep coming up with fresh ideas.

Topical interest - talk about what interests your clients. Your email may also provide excellent subject lines and topic material.
Customize-include local topics like area schools' high state exams results, new company and shop openings.
Real estate news - are the latest data on interest trends, home values, neighborhood statistics.
Listing posts - incorporate a few listings that would be of interest to your prospects. Make sure you include a link with the listings back to your site.
Tips - offer some help tips like simple projects that will boost curb appeal, keep the drains clean, etc.
For fun - include a simple game or puzzle, a cartoon or short article to personalize your newsletter.
CAT - a call to action ought to be included to invite readers to make contact with you for some reason just like a free home value consultation, discuss your newsletter, or to watch a video in your website.

Effective value

This newsletter originates from you but it isn't about yourself. It should be:

Informative, something the future prospect will look forward to reading each and every new edition.
Attractively and professionally presented.
Easy to read and in a friendly and conversational tone, as you were speaking right to your readers.
Proof read for correct spelling, grammar, and punctuation.

Now, start collecting your next newsletter content!